Changing behaviour is the desirable outcome for many activities
in healthcare education - ranging from the lifestyle of patients to
the prescribing habits of healthcare practitioners.
Important considerations when developing behavioural change
initiatives are as follows:
- Changing behaviour can be a complex process - unique to each
individual and influenced by personal, behavioural and
environmental factors
- Initial engagement with the target audience is integral;
factors such as prior knowledge and experience can significantly
influence the effectiveness of different methods of information
delivery
- Understanding the initial behavioural stage of an individual is
necessary; for example, individuals may not be ready to consider
change, or they may have considered it but may not be willing to
take action because of various factors
By combining traditional teaching methods with novel digital
technologies, an integrated learning programme provides the
sustained engagement and user adaptability needed to bring about
effective changes in behaviour.
